The Oreo Cookie is Now A Bank Account



Thank you for tuning into the 7SecondCoach SportCast! Today we are going to discuss the very important topic of the athletes mentality and perception.

In Today’s society, it is easier and more important than ever to be on the cutting edge of with the information in your sport. The progress made in the area of sports psychology has been massive over the past decade. This progress has allowed athletes, parents and coaches to make huge advancements in athlete preparation. This information has allowed coaches to develop new communication strategies that have improved athletic teams at every level to more and more success.

The old standard for communication with athletes was called an Oreo Cookie and the new standard is called The Bank Account. The difference between the two styles is not very big but the difference in outcomes is massive. Current research has shown the need to shift communication styles based on the shift in the athletes mentality.